Green and blue are adopted colours for new or updated brand logos.
The interesting analysis about it is how specific sectors adopt these colours in their logos and branding. Green seems to be related to processing materials companies, from architecture to food, in which the traditional industry needs to make an effort into protecting the environment. On the other hand, blue is more associated to new technological industries, such as those related to new preventive health, clean renewable energies, social media and communications.
Green:
- processing food companies
- architecture
- construction
Blue:
- social media
- communications
- electric cars
- clean energy
- health and wearable health
