>>>>> TRAILER:
Design Thinking shouldn’t be fashionable
The other day I went to watch the Documentary ‘Design + Thinking’ by Mu-Ming Tsai, during Barcelona’s ‘festival of all design’, FADFEST 2013.
It is obviously centered on what now seems to be a recurrent conversation between designers and strategists: The Design Thinking Phenomenon.
I enjoyed the film, a sort of ‘Objectified’ type of documentary. It centers its attention on interviews to people not only related to the world of design business and education, but also to scientists or visual artists. Very enriching commentaries from, amongst others, Jump associates, Richard Grefé, Alex Osterwalder, Paul Pangano, George Beylerian, Susan Szenasy,…
Some of the key messages expressed in the film, that can help undertsand this ‘movement’ were:
/ possible alternatives
/ multidisciplinary
/ mindful
/ synthetise ideas
/ sport where to participate
/ teaching the world and clients
/ think and make+brainstorming+prototyping+iteration
/ dare to fail
/ learning by doing
/ beta products
/ power to the people
/ execute on plan & budget
/ cybernetic lifestyles
My opinion is that we are faced with a world that will certainly demand creative and planning skills in all aspects of our lifes. On the personal side, we will ‘design’ our lifes, our experiences, our interaction with products (or others will). On the professional life, these skills will be highly demanded in strategic, decision making positions. Imagining multiple alternatives, beta testing, and improved iterations will be our leit motiv.
My open questions are:
– after all, wasn’t design about this already?
– how has the internet changed our design methodologies?
– should we better call it ‘Integrative Thinking’ (as suggested by Paul Mangano)?
– what’s the relationship between ‘Design Thinking’ and ‘Design Research’?
