We undertook a major applied macrotrends report for a technological centre doing research and technology transfer on the field of printed electronics and sensors, resulting in smart objects and wearable technologies.
The purpose of the report, as explained in the introduction:
‘This overview report is generated through the application of current macrotrends analysis to the printed electronics technological sectors in order to be able to identify sector opportunities, define strategic marketing actions and understand its design implications.
The macrotrends have been identified by the analysis of socioeconomic, cultural and design factors, brought about by both industrial drivers and individuals. The technologies covered exhaustively in this report are electroluminescence, electrothermic and electronic sensors, some others appear as satellite technologies.
This report is then to be read as an inspiring manual for R&D, product development, commercial, and marketing strategy departments of companies with an innovation approach.
It includes a brief introduction of the technologies, and then the 5 identified macrotrends, followed by the appendix: summary of sector opportunities and the macrotrends timeline.’
The exhaustive trends and market research and their design implications resulted in a hundred pages internal report, which included suggestions for prototyping and marketing actions.
The report was then adapted for its presentation to industry and institutions: ‘Printed electronics and emerging macrotrends: opportunities and design implications’, of which you can download the sample:
Laura Clèries_SAMPLE_MACROTRENDS_REPORT.
It has been successively presented at international level, and has gained wide acceptance in the technological, institutional and design sectors.
Some comments on the report:
‘fresh insights!’
‘splendid approach to merging technological and design opportunities’
For more information on our consultancy division, please visit Clèries Consultancy.
Presentation at the European Commission, Brussels, april 2013
