Here a glimpse on the 5 macrotrends of our Trendguide 14/15 which are shaping the future.
/1 SENSORIALITY
/MONEY, by Hyundai Card Design Lab. Reinvention of the credit card as an object of desirability.
A consumer concerned about our past and legacy, who values intimacy and eager for sensorial and indulgent experiences.
/2 SAVVY
/LIQUIGLIDE, by LiquiGlide Inc. Modified surface which optimizes the pouring of liquids from their packaging.
A practical and eco-conscious consumer who wants to address issues of self-control, scarcity and the meaningfulness of products.
/3 GAMIFICATION
/FREE UNIVERSAL CONSTRUCTION KIT, by F.A.T. Lab and Sy-Lab. Universal construction kit to function with any other playful construction system.
Playful minded individuals that long for freedom, who value gamified experiences and seek emotions of joy and disconnection.
/4 ANTHROPOCENE
/ LASCAUX IV CAVE MUSEUM, by Snohetta, Duncan Lewis and Casson Mann. Architecture proposal for Lascaux Museum.
An open-minded consumer that does not fear to go beyond human limitations and values the emotional and spiritual self.
/5 ADHOCRACY
/ADHOCRACY Exhibition, curated by Thomas Ermacora. A statement exhibition about the new industrial revolution which is about the working prototype and design as a network-based process.
Disobedient consumer that embraces the social human and questions the natural resources. Concerned about beauty, kindness, community and self-sufficiency.
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