Main working areas:
Trends research and Design-driven innovation
Trends forecasting, lifestyle & consumer insights and trends-driven innovation tools and methodologies.
Materials observatory
Aesthetics and innovation trends in the world of materials. The importance of colour&material languages of the products, and the story they narrate through these elements.
Textile design & Textile innovation
Textile design collections and Textile innovation, from sustainability up to wearable technology.
Main deliverables:
- Trendguides & Innovation scan
- Product ideation, Product development, Product styling
- New & future concepts. Inspirational capsules & Concept development
- Trendboards, Trendbooks
- Materials Trends capsules
- Textile & Surface design collections
- Creative direction, Content marketing, Exhibition curation
- Expert training & Discovery
Her services are mainly directed towards marketing, innovation and product development departments in the lifestyle industries (materials, interiors,…), editorials and advertising agencies, technological centers, educational and media programs.