Content definiton and development & copyrighting of a Trendguide on the future of Wearable Technology for Cetemmsa Observatory. Split into five trend scenarios, based on early sociocultural and design messages, each one deals with its Consumer insights, New in wearable technology and What's next. Used to experience trends (Inspiration), evaluate trends (Opportunities), adapt trends (Ideation) and identify innovators (Community). Enabled as a marketing tool to position CETEMMSA as an innovative, future-forward thinking organisation that embraces consumer and design issues. Authored promotional events such as webinars and a conference in the Mobile World Centre.